Quantitative modelling in marketing and management

Author：edited by Luiz Moutinho, Kun-Huang Huarng.
Publisher：World Scientific
ISBN：9789814696340 (hbk.) : ; 981469634X (hbk.)
Publication Date：c2016.
其他作者：Moutinho, Luiz. ; Huarng, Kun-Huang.
版次：2nd ed.
語言：zh
價格：158.00
出版地：New Jersey :
Description
xxvii, 540 p. ::ill. ;:24 cm.
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