Quantitative modelling in marketing and management

Author：edited by Luiz Moutinho, Kun-Huang Huarng.
Publisher：World Scientific
ISBN：9789814407724 (electronic bk.) ; 9814407720 (electronic bk.)
Publication Date：c2013.
其他作者：Moutinho, Luiz. ; Huarng, Kun-Huang.
語言：zh
出版地：Singapore :
Description
1 online resource (xxvi, 503 p.) ::ill.
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