Applying social cognition to consumer-focused strategy

Author：edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.
Publisher：L. Erlbaum Associates
ISBN：9781410613271 (e-book : PDF) ; 9780805855203
Publication Date：2005
其他作者：Kardes, Frank R. ; Herr, Paul ; Nantel, Jacques.
語言：zh
出版地：Mahwah, N.J. :
Description
xi, 402 p. ::ill. ;:24 cm.
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