The history of marketing science

作者：editors, Russell S. Winer, Scott A. Neslin.
ISBN：9789814596480 (electronic bk.) ; 9814596485 (electronic bk.) ; 9814596493 (electronic bk.) ; 9789814596497 (electronic bk.) ; 9781322030623 (MyiLibrary) ; 1322030626 (MyiLibrary)
其他作者：Winer, Russell S. ; Neslin, Scott A.
語言：zh
內容簡介
1 online resource (xxv, 502 p.) ::ill., port.
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