Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

作者：edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.

出版社：Emerald

ISBN：9781849506045 (electronic bk.) ; 9781849506038 (hbk.)

出版日期：2009

其他作者：Woodside, Arch. ; Megehee, Carol M. ; Ogle, Alfred.

語言：eng

出版地：Bingley, U.K. :

1 online resource (xi, 308 p.).

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