International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

作者：by Sandra Bell.
出版社：Physica-Verlag Heidelberg
ISBN：9783790820300 (electronic bk.) ; 9783790820294 (paper)
出版日期：2008
其他作者：Bell, Sandra.
語言：zh
出版地：Heidelberg :
內容簡介
370 p. ::ill., digital ;:24 cm.
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